According to a study carried out by comScore, 52 percent of the time Americans spend on digital media is spent using applications, a situation that shows in a way the effort that different brands must put into keeping their updates up to date. applications and therefore entertaining the consumer

International .- According to a study carried out by comScore , 52 percent of the time that Americans spend in digital media is occupied in the use of applications, a situation New Zealand Phone Number List that shows in a way the effort that different brands must put into keep your applications up-to-date and therefore entertaining the consumer.

One of the ‘easiest’ ways to keep an app (or any other platform within digital media) up to date is through the implementation of current and relevant elements among the consumer, which is why the popular service app home transportation Ubber has decided to give a little twist to his presentation in Kansas City taking advantage of the beginning of the Baseball World Series .

As of yesterday (the date the series between San Francisco Giants and Kansas City Royals began ) users of the application in Kansas City have seen how the cars that usually allow you to see the progress of your transport within the app they have been replaced by baseballs.

Although the change is extremely simple, it was not long before Internet users began to talk about it within Twitter , achieving the objective of the brand, or at least getting a reaction from users. It should be noted that this is not the first time that Ubber has altered the appearance of its Brother Cell Phone List vehicles based on a sporting event, since a couple of weeks ago it added a number 2 on the roof of the vehicles as part of the tributes to Derek Jeter .