The world evolves very fast and as things Iceland Email List change, new sales strategies are being implemented. This year the trend is for shoppable ads.The are a new form of digital advertising in which brands can be present throughout the entire conversion process, ie, since the client discovered until buys. I must emphasize that everything takes place in one place.The “ads that can be bought”, implemented for a long time through the famous . It is a function of the platform so that digital businesses could sell their physical products.
The truth is that Google had already Iceland Email List been working with this for a long time through Shoppable AdWords on its video platform.Now they are managed under the name of , here the brands have a presence in the feed of the social network during searches. Businesses can display a catalog with product suggestions.
On the other hand, there are the These are ads that will appear on Google Images where businesses can advertise using product price tags.
This means that when a user Iceland Email List searches for something they need to buy, they will find it there through shoppable ads. They will only have to hover over the images to see the prices of the different products. If they want to buy immediately, they just have to click on the ad to go to the brand’s website.
There is another advertising format on Google Student Mobile list known as . It is a video that will appear in the part of the ads and will show several Iceland Email List products of the advertiser with just one click on the play.
Facebook and Instagram are sisters, which Student Mobile list means that if one had a Shoppable format the other was too. We refer to , where advertisers can publish a catalog of products that users of the platform can see without leaving it.