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What is Marketing Automation? Tools and real examples

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What is Marketing Automation? Tools and real examples

When I opened my blog, I did so with the Australia Business Phone List Student Mobile List intention of having a professional journal in which I would share my day-to-day things, from reports to resources that I used with my team. After two years my blog took off and that was when I began to monetize my content by offering a line of paid content.

Back then my sales came exclusively from articles, with tools like Selz and Gumroad I added a payment button on articles and that’s how I started to sell templates and ebooks on a daily basis. Months later I opted for a good Email Marketing strategy and my sales increased immediately; That day I understood the real importance of Email Marketing and I opted for this channel to boost my online sales.

You can’t imagine the peak of sales I had when I implemented autoresponders and the results that my clients and I have thanks to marketing automation. In this article I will explain what marketing automation is and how it works to capture leads, increase sales and improve our positioning.

What is marketing automation

It is the act of planning and configuring in advance all the steps involved in the process of converting a potential customer (lead) into a customer.

The potential of marketing automation is that once this “machinery” is set up, no human intervention is required during the conversion process, as all emails,

Australia Business Phone List notifications and actions are automatically executed with automation software. In this way we can also focus our efforts on attracting new customers who will feed the “machinery”.

Why we should bet on marketing automation

Marketing automation saves us a lot of time , but above all it allows us to do a more personalized and therefore more effective Student Mobile List marketing. Other advantages are:

  • Increase online sales
  • Increase the number of new leads
  • Segment our database to better understand our audience
  • Save costs in the recruitment and sales process

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