Inbound marketing has to constantly reinvent itself in order to survive, and it does so by creating new concepts that help optimize marketing strategies. Have you heard of inbound lead nurturing and are not sure what it is? In this post we will explain what inbound lead nurturing is, we will tell you how its process is step by step and we will tell you all the advantages it has. Keep reading! Lead Nurturing, means what its name indicates, lead nurturing, is a technique within inbound marketing that is based on creating valuable relationships with our users with a clear objective
to accompany them during their purchase process and ensure those sales. In short: technique that accompanies leads during their purchase process to ensure the sale. Once we understand that lead Greece phone number is the link between marketing and sales, we are going to explain what the process consists of. Lead nurturing process step by step Set objectives As in any good Marketing strategy, the first step is always to set some objectives, of course, the main goal would be to achieve the highest percentage of sales possible, but of course, we need more specific objectives since that could be the objective of any company.
Define Your Buyer Persona This Procedure Is Mainly Based
On offering someone what they need, and to know what they need you must know them well, know who your target is and be very aware of the changes that may occur with respect to those needs. Choose the tools The lead nurturing process consists of sending a large number of personalized communications at certain times, so it would be crazy for one person to take care of that, they are processes that must be automated to make sense. For this there are many marketing tools, an example is Hubspot itself. We leave you a list of ideas for lead nurturing tools: Sending of emails Landing pages
Automation Forms Take care of the content and adapt it Not only does it serve to be constant and send content to users, you also have to take care that this content is of value, so you will create a relationship with the user and they will not feel like one of the many users to whom you send the same message. . You can achieve this by simply adding the user’s name, it will give an impression of closeness. We must also adapt this content to the phase in which the client is, users go through different phases from when they meet your brand until they definitely become a client.
You Will Send The Same Message
to a user who still does not know very well what he wants. And does not know if your brand can offer it to a user. Who is clear that he is going to bet on your brand but has not done so yet. Watch when yes and when not You have to be timely when sending messages. One of the most common mistakes when carrying out our lead nurturing strategy is saturating the user. With too many messages at times that are not necessary, also it can happen the other way around. And send fewer messages than you should and thus get the relationship with the client to cool down. The most important thing to avoid both is that. The messages have the right and necessary information, neither more nor less. A concise message that contains everything we need.