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What is Digital Asset Management

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What is Digital Asset Management

This concept, as explained by  Chiropractor Email Address Marketing Land , refers to platforms, also known as DAMs that consist of software programs that store, organize and enable a more efficient use of the entire library of digital assets that an organization has. A Digital Asset Management is a single source where marketers can find every relevant version of the media assets they have created for brands, from images, through PDFs,photographs, audios, videos and even elements of virtual reality or other innovative formanow.Among its advantages, it highlights that its use is leading brands to change towards a marketing model more focused on customers, which requires personalized content to be delivered to a wide variety of meeting points with customers, in essence it facilitates this approach. .

DAMs also help cover leaks like duplication of efforts in media creation, time wasted searching for creative assets, and the inevitable miscommunication between geographically diverse teams that are collaborating virtually. As if that were not enough, these systems can also help eliminate costly errors in compliance with brand guidelines and rights management.As an added benefit is that these assets are aggregated with metadata that can provide information about anything the marketer wants to know before using the asset, such as whether the company has permanent rights to use a photograph (and in what markets), if the Legal team approved a video and whether an infographic or other whitepaper was reviewed to make sure it meets the brand’s design standards.

 Chiropractor Email Address
Chiropractor Email Address

Finally, it highlights that they are being widely appreciated by CMOs because their analytical capabilities allow them to track the use, and therefore the return student mobile list on investment, of creative assets, which allows optimizing and improving efficiency in the future.The most logical answer that has emerged regarding the growth that DAMs have had is that today consumers and business decision makers expect brand content that is relevant and personalized for them, no matter where they find it. According to a survey conducted by Adobe, in December 2018, more than half of people indicate that they are more likely to make purchases or become more loyal to brands if they generate personalized content.

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