Marketing is known mainly for developing Rwanda Email List strategies that generate value and results. But, to know if the objective has been achieved, it is necessary to measure these results, correct? That’s where
KPIs – Key Performance Indicator come in. The
marketing KPIs are the strategy Rwanda Email List of success metrics.
At the beginning of the content, I explained briefly what KPIs are, but it is clear that the subject goes much deeper. First, how do KPIs appear? This is an important question. The answer is: in some cases they Rwanda Email List can be numbers, and in others, percentages.
One point is important: key indicators are not the same as vanity metrics . On the contrary, there is a big difference between the two. The indicators are chosen because they Rwanda Email List are indeed important for your strategy. Metrics can be considered as shallow numbers and easy to follow.The difference is that decisions can be made from the KPIs . The same is not recommended when we speak only of metrics Rwanda Email List that are numbers with no real value for the strategy developed.
So how do you find the right marketing KPIs for your strategy? I already say that there are specific key indicators and others that are more general. It is always good to combine Student Mobile list the two.Ask yourself the following question: what outcome does it matter to define or not the success of this strategy? From this questioning, the paths to be followed will appear more easily. Even so, the answers can be countless. For example, followers on social networks, lead conversion, among others.