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The Mandatory Vocabulary

2021Categoriestags 0 0 0 Digital Marketing Terms: Know the Mandatory Vocabulary Social media. email. adtech (advertising technology)… digital marketing spans a wide range of disciplines. To navigate between so many areas. it is necessary to master their languages. With that in mind. here are some digital marketing terms that professionals. entrepreneurs and business owners alike need to know. From tools to strategies and tactics. digital marketing spreads across several areas of knowledge. So it’s very easy to feel lost or overwhelmed if you’re not familiar with a minimal basic vocabulary. It turns out that

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understanding digital marketing isn’t just However, about knowing specific pieces of adtech or platforms like email or social media. it’s about getting a feel for how all of these things fit into a broader framework. So. having the marketing overview as a goal. here is a list However, prepared by the AssociationsNow website with 17 terms that you are likely to encounter if you are involved with digital However, marketing. whether acting as a professional responsible for the communication of a company or your However, own business. Digital marketing terms: 17

Published by Cristian Amaral in December 22.

expressions you need to know 1. Brand Security Protecting a brand involves concerns such as avoiding dangerous associations. such as questionable online content. Brand safety can lead to the use of blacklisting or whitelisting to ensure that digital advertising only appears on certain sites with approved content. An example of brand safety in action is monitoring the performance of the Twitter profile Sleeping Giants Brasil . which is defined as “ a movement of consumers engaged in alerting companies that

finance. often unknowingly. Fake News channels and hate speech “. In this example. brand security is responsible for following up on company name citations and judging whether the alert made by Sleeping Giants Brasil has harmful potential for public image. 2. Content Marketing This digital marketing approach uses targeted content. often for search engines or social media. and promotes concepts related to a brand’s goals or messages. There are several theories about best practices in this form of content dissemination. but today. there is no doubt that content marketing has largely surpassed press releases

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