To search for product information before making a purchase (increases compared to 2017). The main channel when doing so is facebook. Followed by instagram. Which is gaining weight compared to 2017. And 38% make comments. Give their opinion. Expose their problems or doubts about their online purchases on a social network. Influence of the comments of other users on the purchase decision : 64% positively value the comments on networks; comments that 55% say influence their decisions. Trends between generation z (postmillennial) and millennial : generation z prefers instagram. Whatsapp and youtube; millennials. Whatsapp and facebook.
Generation z uses a greater number of social networks at the same time. Unlike the previous generation (24 to 38 years old). He is more present on instagram. Snapchat. Tumblr. 21buttons. Twitch and musically. Millennials. On the other hand. Make more use of whatsapp and facebook. Youtube is the most transversal social network between these two generations. Both generations are the ones that most follow an influencer. Trends among the population over 38 years old : the networks they use the most are linkedin. Facebook. Whatsapp. Pinterest and twitter. In that order.
Use Of Social Networks
By companies summary of the latest study on the Dubai email list use of social networks in and the companies? For what purposes do you use social networks? Although it is quite obvious. These are the data: to sell: 67% to generate branding (brand creation and awareness): 57% as customer service: 55% to answer questions: 50% to capture leads (business opportunities/clients): 49% to generate brand awareness (greater awareness and presence): 47% type of publications : what they publish the most are promotions (75%). Followed by branding content (60%). Contests and raffles (38%). Promotions are the ones that obtain the most interactions and generate the most web traffic (54%).
Followed by branding content (28%). Knowledge of the networks : facebook. Instagram and twitter are the networks that they know the most. Here it is interesting to see the little correlation between knowledge and use that the graph above shows. Ad spend: 71% state that they have increased ad spend on networks compared to 2016. And 22% have kept it the same. Facebook and instagram are the networks with the highest ad spend: 56% and 36%. Respectively. Last week we talked about the power of images in content strategy and we gave you a couple of useful tools to edit images and design posts and headers for social networks.
Today We Dedicate
The post to a selection of tools that go one step further because they allow you to create company presentations. Reports. Infographics. Banners and other interactive content . All of them are designed so that you can use them. Even if you are not a designer. To generate visual content.and without each project involving a large investment of time (at first. You may have to spend a few hours to see how they work. But once you have familiarized yourself with each one. You will go much faster). Let’s go there.tools for the generation of interactive visual content_lladó communication see me tools for the generation of interactive visual content_lladó communication as explained on their website.
Visme is everything you need to visually communicate your content. Creating engagement among your users. The tool offers you hundreds of flexible templates and thousands of photos. Icons. And fonts; you can add graphics. Maps. Videos. Audios. Pop-ups and links to the project. And download the work. Share it online . Embed it on your website or view it and re-edit it at any time and from any device. They have a free version (the projects include a visme watermark) and monthly plans that range from approximately €10 to €60. With the paid version. You can also measure and analyze the visits to the content.