Retargeting requires that you already have a list of email addresses. again of users who have shown interest in your company in previous scenarios. By sending this list of email addresses. you allow social platforms to register the user’s profile and display your ad as they browse Facebook. LinkedIn. and so on. List-based retargeting can be highly customizable as you can add personal details about the user such as interests and likes. What is remarketing? The purpose of remarketing is to win back previous users or
customers who have already Philippines Phone Number done business with your company . One of the biggest differences between retargeting and remarketing is that remarketing often uses emails. Remarketing focuses on keeping your current customers engaged with your business. such as influencing them to return to their abandoned cart. upsell similar products. or just remind them to frequently visit your site. As with retargeting. you’ve probably
Been Impacted by Remarketing
to your cart and not completed checkout? The company may have sent you an email reminder. like “ Did you forget something ?” And there’s your shopping cart. just a click/tap away. So what is the real difference between retargeting and remarketing? While remarketing uses the email channel. it can also take the form of paid ads to target current customers. A Facebook Custom Audience can be created by uploading a customer list. similar to Google Ads. which allows you to upload data including emails. phone
numbers and mailing addresses. Advertising platforms also do not explicitly clarify the terminology between retargeting and remarketing. Google Ads describes customer list remarketing as “ offline data to reach and re-engage your customers across Search. the Shopping tab. Gmail. YouTube and the Display Network ”. It looks a lot like the list-based retargeting we just saw above. The end result is that these pay -per-click ( PPC) platforms have the ability to upload your customer list. blurring the boundaries between
at Some Point. When Shopping Online. Have You Ever
your ad and email channels. Advertisers can basically use a PPC ad to target customers with the same message used in an email. As Google and other platforms group remarketing and retargeting into broader categories (i.e. customer list remarketing). marketers are likely to continue to use incorrect terminology for these two paid media strategies. What’s really important is understanding the difference between retargeting and remarketing so you know exactly when and how to use each to ons. Both strategies aim to sell/convert. What sets them apart is the moment in the consumer journey when they come into action. Got doubts? Get in touch with our digital marketing team. We can talk about your onachieve your goal.
Remember: retargeting serves to bring back the “stray sheep” that almost became customers. but that. for some reason. did not complete the conversion. while remarketing keeps the relationship with those who were already a customer/user warm. causing more sales/conversiline ad strategy. If you prefer. leave a comment below.Retrospective 2021 K2.: achievements and overcoming that marked the year Published