One of the historical problems of the Coca-Cola company is the obesity that its soft drinks generate in consumers, this due to the high loads of sugar and artificial sweeteners that they contain per dose. Despite the fact that the company has employed strategies to try to counteract this negative image – such as the global launch of its Life product – people from all over the world have a permanent discussion about the potential damages generated by the consumption of these beverages, which is reinforces with the appearance of videos showing the caloric content of the products.
International . One of the historical problems of the Coca-Cola company is the obesity that its soft drinks generate in consumers, this due to the high loads of sugar and artificial sweeteners that they contain per dose. Although the company has used strategies to try to counteract this Finland Phone Number List negative image – such as the global launch of its Life product – people from all over the world have a permanent discussion about the potential damages generated by the consumption of these drinks, which is reinforces with the appearance of videos showing the caloric content of the products.
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An example of this is the video of the Maricv84 experiment channel, which since September has accumulated more than 3.5 million views on YouTube. The test, which consisted of boiling the popular soft drinks for more than 2o minutes – to release the water and observe the amount Brother Cell Phone List of sugar per bottle – served as a catalyst for a heated discussion on health and responsibility issues of the soft drinks .
On the one hand, users said they prefer to drink sugar than aspartame (sweetener) in contrast to people who said they opted for alternative drinks such as tea or bottled water. A marketing issue that goes hand in hand with public health, and that in the coming years could generate serious problems in the sales volumes of the main companies in the soft drink sector.
