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The What Becoming Happier

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The What Becoming Happier

A striking part of this demand-oriented and people-oriented marketing is the target group. The clear target group is Dutch people, but this is not enough. With their approach, Arjan and David know how to address the essence of large groups of people who are specifically looking for keys to experience more happiness in their lives. These people are often already working on issues related to meaning, happiness and personal development. The target group is very large, but very segmented: it is by no means just highly educated people in their twenties and thirties.

The target group

With their communication, Arjan and 1000 Mobile Phone Numbers David focus on the generic questions that we as humans are all concerned with: what does happiness mean? What is happiness? What does this mean to you? And how can you shape this in different areas of your life? Hereby they bring back their well-known four pillars. They then work with an activating communication strategy in which you see the core of positive psychology: being allowed to be human with ups and downs, but working with what is possible, what is present in you in terms of potential to experience as much happiness as possible. What you need is inspiration, practical tips and insights. And contact with others who are also working on these things. That’s what 365 Days of Success offers you.

1000 Mobile Phone Numbers

The offer is segmented

  •  Even though everyone can participate, the offer is clearly categorized for various target groups when it comes to specific interests, financial resources and available time. As a result, there is always something that is suitable for you and within your reach.
  • The offering is consistent with the brand personality and brand promise. Everything that is offered is a direct translation from the mission and the four pillars that Arjan and David have established. This means that you are actively working on your happiness in any case, but based on clear goals. The promise (guarantee) of the products or services that you buy or use is also clear. There is no noise. everyone. How? You can meet for free and read inspiration on their channels. Would you like to receive more inspiration? Then you can join the community for free. Do you want to go one step further and also receive extras? Then you can become a Premium member for a small fee. Do you want to go even further and actively work on yourself with a specific offer? Then there are annual programs and events that require a somewhat larger investment. In addition, there are books available with knowledge and insights + tips about working on more happiness in the field of the four pillars of the method.

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