Has been really helpful for me. Christina passmore karyn: who is your mentor that helped you most on your amazon journey? Christina: sharon even is my mentor and ongoing coach in all avenues of business and amazon. It is sharon and her group that has helped propel my business forward. Sharon’s guidance has transformed my life!” first product hurdles karyn: going back to your first beauty product. How did that go? Was it a successful product or was it. What we like to call. A “learning product” – where it didn’t quite work out? Christina: it’s a successful product. I would say. There have definitely been some challenges with the product. It’s not a perfect product story.
That’s for sure. Looking back. I think i was very ambitious with it. I don’t think it’s a product i would choose again. There’s certain criteria – i remember listening to and watching a lot of youtube when i first started. The bigger guru’s out there say “don’t do this” or “avoid this for your first product” and i basically did the opposite of all those recommendations! So it’s been a good product. But it’s been challenging. Karyn: is it challenging because it’s very competitive or because it’s lower profit? What would you say the biggest challenge is?
I’ve Had Some Issues
overall with manufacturing. I’m learning how to navigate Chile email list that – and business. If you’re not familiar. Is already challenging. Also. Just scaling a brand… i never thought i’d be in the position i am right now. When you realize that you have such an opportunity in front of you. Trying to scale that and grow it is kind of daunting. Karyn: is this your first business you’ve ever created or have you had others? Christina: this is the first business i have created. But in addition to this business. I also started my copywriting business. So i now have two little side ventures. Karyn: too often. We make excuses.
The fact that you’re giving it your all to reach your goals is really inspiring. Christina: i do work under an amazon mentor. Sharon even. Who has also been very encouraging with that. She just has a different mindset about work and business. Learning under her has really helped me see that you really don’t have to live this 9-5 life. Not that the 9-5 life is wrong. I still love my aviation career. But you can really do whatever you want. You just have to try. It’s been nice to have that support.
I Think It Makes
All the difference. Having a mentor who’s travelled the road and living the life you want to live. Giving you real feedback instead of just the general “just keeping going!” when someone actually knows and can give you real advice. That’s truly valuable. Choosing price points & marketplaces karyn: so. You started with one product. Take me to today. It’s been almost a year correct? Christina: yes. November will be my one year mark. I still just have this one product. Scaling this product has been a challenge. It’s not a cheap product. The goal is in early 2021 to get a second product.
I don’t want to be a singular brand forever. Karyn: what was your initial investment for your first order of inventory? Christina: $6.000. But i would recommend setting aside $10.000 to get started selling on amazon. Karyn: do you mind if i ask what the cost of your product is. Per unit? Christina: it varies. I mean shipping obviously is variable right now. It’s around $25. Everything all in. Karyn: that’s a lot more than the average person who starts with a $1-5 dollar product. Christina: it’s interesting because that didn’t even strike me when i first started.