According to the Mexican Internet Association (AMIPCI), online purchases grew by 43 percent during 2013, to have a value close to 121 billion pesos, however, most buyers Nationals, 68 percent, buy mainly plane tickets or for shows, so e-commerce does not achieve its full potential.
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For Óscar Valero , senior director of Sales for Latin Belarus Phone Number List America at Manhattan Associates, the lack of adequate technology for brands to offer a positive experience to consumers through eCommerce has contributed to the Mexican consumer becoming cautious and, to a certain extent, period, distrustful.
“In Mexico to date it is quite little, you talk to large retailers and they tell you that they have not seen the growth of electronic commerce that they have seen in other markets such as the United States, Chile or Brazil,” Valero commented in an interview.
Innovation is essential for retailers to succeed in online sales, in addition to this element, brands have to cover three important challenges that consumers demand, which is from having physical contact with the products, a better experience in case of having to return a purchase and, mainly, that they have the security when paying electronically.
“The Mexican customer wants to go, touch the product and does not have the confidence that if he buys it, it will reach his home; The second reason is that returning Brother Cell Phone List it is complicated, and the third is that many clients pay in cash, which few companies in Mexico take advantage of supply chain technology to solve these three great challenges, ”assured Óscar Valero.
For the Manhattan Sales Director, technology should help companies fulfill the promises made to consumers, for which this company works with them to improve their supply chain.