However, just because psychological pricing Email Marketing to Physicians strategies are ubiquitous doesn’t mean they aren’t important. In fact, they are so important and critical to pricing, marketing, and sales that you must have a tho The hierarchy of needs Maslow , is a theory of how humans prioritize different things in their lives. At the bottom Email Marketing to Physicians of the pyramid are physiological needs, the things that we, as human beings, really Email Marketing to Physicians need to survive. These include food, water, shelter, rest, oxygen… and so on.

Above physiological needs are safety needs. In other words, once you have the Email Marketing to Physicians basics of survival covered, humans care more Email Marketing to Physicians about your overall safety. After caring about safety and security, the theory states that humans care about belonging and community. We want to build friendships, experience the love and sociability that comes from being around other people After community, people begin to care Email Marketing to Physicians more about themselves and their aspirations. The next level above belonging is “Esteem” and the last level (the one at the top of the pyramid) is “Self-actualization.” When you, your Email Marketing to Physicians sales, pricing, and marketing teams want to create a psychological pricing strategy, they should refer to Maslow’s hierarchy to guide their strategy.

So the answer to why psychological student mobile list pricing works is because Email Marketing to Physicians these strategies are based on a deep understanding of what drives people, not just customers. Even to get started, marketing, pricing, and sales teams need to have a deep understanding of what drives people, not just customers Examples of psychological pricing strategi Psychological pricing strategies are everywhere and are employed by some of the world’s leading companies Email Marketing to Physicians like Amazon , Walmart, Apple, and Costco . Here we share some strategies applied by these retail leaders.