Industries with stiff competition, you could lose a lot by being conspicuously absent from PPC. So what’s a business to do? Fortunately, expensive clicks – even very expensive clicks – don’t have to stop you from venturing into PPC. You just need to make sure that every click counts. Industries where clicks are expensive Before we start a discussion on how to make sure every click counts, let’s clarify the industries and sectors we’re talking about. Although most advertisers don’t pay more than a few dollars per click, some industries have average CPCs of $50 or more.
What keywords get these high rates
Here are a few: Business services surety bond Casino Lawyer Asset Management Assurance Cashier services and payday loans Cleaning and catering services Macedonia Phone Number Diploma Medical Coding Services My agency has clients in the education, insurance, and legal industries, and I can vouch for the exorbitant rates. In fact, I’ve seen click costs of $200 or more with some clients! How can a company justify playing on this ground?
Above all, it’s about sweating the details to
Make sure every one of those clicks counts. And by sweating the details, I mean doing the following: 1. Pay more attention to quality level Normally, my team fails to meet the quality level. This is partly because most of our customers already have excellent quality scores, so that’s not an issue. But sometimes we onboard new customers who have just ok quality scores. Usually we won’t care too much about these scores as we know they will improve over time as a by-product of good account management.
But when a client is in an industry with high cost per click, we pay more attention to those quality scores. As you know, ad rank is determined by a combination of factors, as discussed in AdWords Help: We combine the components of Quality Score (expected click-through rate, ad relevance, and landing page experience), the max. The CPC bid and the expected impact of extensions and other ad formats in determining ad rank. When estimating the expected impact of extensions and ad formats, we consider factors such as relevance, expected click-through rates, and the importance