The new Scrabble campaign baptized as ‘Rescata Palabras’, seeks interaction with users so that they participate in the rescue of damaged or incomplete signs of commercial premises, thanks to this action designed by the Lola agency and that is the continuation of his previous (and recognized) creation for the Mattel brand.

Spain .- The new Scrabble campaign baptized as ‘Rescata Palabras’, seeks interaction with users so that they participate in the rescue of damaged or incomplete Columbia Phone Number List signs of commercial premises, thanks to this action designed by the Lola agency and that is the continuation of his previous (and recognized) creation for the Mattel brand.

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With this initiative, the space for the missing letters on the posters will be occupied by the typical giant-sized white token, with the necessary letter, but to achieve this, a photograph must first be shared on Instagram along with the hashtags #scrabble and # word rescuer.

In a statement, Elvira Sanjurjo, a Mattel spokesperson, wanted to highlight that “this initiative, of a social nature, seeks to support those businesses that have been lifting the blind for years on a daily basis and whose posters have deteriorated over time.” , “In many cases, these Brother Cell Phone List posters are part of the city’s heritage and are cultural testimonies of an era. The objective of this action is to restore their beauty while giving them visibility in a fun and participatory way ”. The full details of this ingenious (and useful) campaign have been captured in the following video.