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polémica campaña de promoción

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polémica campaña de promoción

Every May 28 International Hamburger Buy A Motorcycle Owner Mailing List Day is celebrated as a way of paying tribute to one of the most popular foods in the world, and under this excuse Pepsi launched a communication strategy through which it affirms that its soft drink is better with hamburgers than with Coca-Cola , it also reminds us all that it is not available in the most popular fast food chains in the country.It is through an ambush marketing campaign, under the premise that a study carried out by the brand found that 60 percent of people prefer Pepsi over Coca Cola to enjoy their hamburgers in the United States, and with the hashtag # BetterWithPepsi (#MejorConPepsi) that promotes this strategy where it directly integrates the fast food chains Burger King, Wendy’s and McDonald’s.

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The “Better with Pepsi” campaign put its consumers’ palate to the test through a blind taste experiment where 60 percent of the participants had a preference for accompanying a McDonald’s Big Mac, a Burger King Whopper and the Wendy’s Dave Single with Pepsi on his rival With this information, Pepsi designed posters in its campaign where you can see the characters of the brands of these fast food chains enjoying a can of Pepsi, an ingenious strategy to communicate consumer preferences. According to Todd Kaplan, VP of Marketing for the soft drink company, the intention is to highlight “unarticulated truths.

 Buy A Motorcycle Owner Mailing List
Buy A Motorcycle Owner Mailing List

“Part of being a challenging brand is having the confidence to highlight unarticulated cultural student mobile list truths… especially when they disagree with a fundamental truth about your product. We have always known that hamburgers go better with Pepsi; however, for more than 30 years, the top three hamburger chains have denied consumers the opportunity to enjoy the optimal flavor combination they really deserve, ”Kaplan Pepsi announced that this Friday as part of National Burger Day, they will give consumers the opportunity to try ANY burger of their choice with a Pepsi, even if the burger is from a restaurant that doesn’t serve their products, and they will pay for the Pepsi. . The soft drink company launched a dynamic to receive a refund for its soft drink where it asks its consumers the following:



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