Paul McCartney, an English musician with a long career as a member of The Beatles and as a soloist, held a question and answer session on the social network Twitter on Monday and immediately the hashtag #askPaul became a trending topic. We tell you about this digital marketing strategy.

Mexico.- Paul McCartney, an English musician with a long career as a member of The Beatles and as a soloist, held a question and answer session on the social network Twitter Taiwan Phone Number List this Monday and immediately the hashtag #askPaul became a trending topic. We tell you about this digital marketing strategy .

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Sir Paul McCartney , 72, participated in a question and answer session as part of a digital marketing strategy to promote a new musical modality that the social network is promoting. A few days ago, Twitter introduced its new Audio Card function through which you can listen to songs while browsing the timeline .

Using the hashtag #askPaul , McCartney has been answering questions about what his favorite colors and foods are, the musicians he admires and his sports, among other Brother Cell Phone List topics. It immediately became a trending topic in several countries and #askpaul surpassed 66 million impressions in thirty minutes. Paul McCartney has been on Twitter since September 2009, has more than two million followers and has posted around 2,200 tweets.