Zara is the muscle of the Grupo Clinical Nurse Specialist Email List Inditex conglomerate, until January 2021 the company owned 6,829 stores in its entirety, of which 2 thousand 25 belonged to the Zara brand. This is in the middle of the controversy, again, after the textile fashion firm has been accused of cultural appropriation in Mexico for replicating indigenous designs .And it is that more and more designers in the fashion retail industry are inspired by the folklore of Mexican culture, which has generated controversy on multiple occasions, due to the fine line between influence and plagiarism. Given this, the Secretariat of Culture of Mexico addressed letters to the brands Zara , Anthropologie and Patowl in which it ruled against misappropriation and called for a public explanation on what grounds a collective property is privatized.
According to the agency, these fashion firms have made use of cultural elements whose origin is identified in various Oaxacan communities , as well as the benefits that will be returned to the creative communities. In the letters signed by the head of the Ministry of Culture, Alejandra Frausto, it is explained that it is “a principle of ethical consideration that, locally and globally, requires a call for attention . “Through a statement, it was urged to put on the public discussion table an urgent issue such as “protecting the rights of indigenous peoples who have historically been invisible . ” In addition to making an invitation to develop respectful work with indigenous communities, within an ethical framework that does not undermine the identity and the economy of the peoples and in adherence
Last year, the Inditex firm had already been accused of cultural appropriation in Mexico student mobile list where users of social networks, with humor or through complaints, expressed their outrage over a shopper bag from the Spanish store because of its great resemblance to the bags of the “Commanded” (typically called like that) that are sold in our country.Simple, semitransparent, colorful, made of polyester and with an acrylic plastic handle, a design that was available in most of the world markets where Zara operates. However, the brand decided to withdraw it from Mexican stores after the controversy of being another case of appropriation. It is relevant that it was also the object of accusations mainly due to the exorbitant price of the shopper (650 pesos) when a bag of the “errand” usually costs about 40 pesos in the traditional markets and bazaars of Mexico.