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Mercedes Benz creates an interactive experience on Instagram

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Mercedes Benz creates an interactive experience on Instagram

Instagram, the app for sharing photos and short videos can be considered a static experience, but the Mercedes-Benz automaker uses the platform to generate interactivity and allows you to customize one of its new models. We show you this great example of creativity in digital marketing.

International.- Instagram , the app for sharing photos and short videos can be considered a static experience , but the Mercedes-Benz automaker uses the platform to Lebanon Phone Number List generate interactivity and allows you to customize one of its new models. We show you this great example of creativity in digital marketing.

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“Build Your Own Mercedes-Benz on Instagram” takes advantage of the app’s tag function and takes the user from one photo to another while offering the GLA 2015 customization options. All through the GLA Build Your account Own .

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The German automaker has bet on social media marketing. In the case of Instagram, his official account has 1.3 million followers and practically the only thing he publishes are photos of the brand’s cars. On Facebook it has more than 1.6 million 658 thousand fans and on Twitter 826 thousand followers.

Mercedes-Benz was founded in Germany at the end of the Brother Cell Phone List 19th century and according to Forbes it makes $ 90.9 billion a year in sales and has a brand value of $ 23.5 billion.

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