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Many of the most advanced analytical techniques

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Many of the most advanced analytical techniques

In these cases the objective is usually to optimize the user experience and . sports betting email list . Above all to detect opportunities for improvement in order to meet business objectives.These maps are one of the classics and also one of the . Most difficult to reproduce outside of the lab.They consist of tracking the user’s eye to discover the pattern . Of their movement when viewing your website.They are carried out using very specific hardware in the form of glasses . Which requires direct access to the user and a controlled environment for the experiment. In addition it can only be done one at a time . Depending on the number of glasses and seats available.Of course the previous option is out of reach for the vast majority. However there is a much cheaper and more . Practical alternative mouse pointer tracking.

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sports betting email list . This case does not require hardware but . Only a script that is installed on your website. This connects to a server where all the mouse movement information for each. Visit is stored and the averages are then displayed on a heat map.Although it seems clear that the attention of the eye and the . Mouse pointer do not have to coincide the truth is that this study . Shows a high correlation between the two. Specifically it speaks of 88% which seems quite representative.It a very interesting type of map because it usually reveals usability problems . Such as areas where users click waiting for a certain behavior (a button or link) and cannot find it.

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Student Mobile List sports betting email list . In the case of mobile devices what is recorded are the taps or . Pulsations on the screen so swipe horizontal or vertical displacements are also recorded .Within these types of maps there are also confetti maps . These show the clicks individually and use the colors to indicate other . Data such as the type of browser operating system time duration of the visit etc. You will see them a little later when talking about the . In both cases they do not require any physical technology . And are made thanks to scripts on the web . They allow you to identify if the visits are reaching the footer of the page . How many percent of an article they are reading or if they do . Not see a call to action that you put in the final part of a post.

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