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The CTR on the ad was 21%, but the Macedonia Phone Number actual percentage of people who clicked on my store after interacting with my chatbot was 38%. As a result, the true clickthrough rate sent by my Facebook Messenger is 21% * 38% = 7.98%. Facebook Messenger CTR This is my Macedonia Phone Number SMS Marketing CTR from Postscript. P.S. CTR From the data above, my SMS marketing CTR is 5x better than email and 1.06x better than Facebook Messenger. For a typical SMS broadcast, my CTR usually hovers between 10%-15% , and my SMS Macedonia Phone Number engagement outpaces email every time. Overall, the advantages of SMS and MMS are summarized here .

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SMS has the highest engagement rate Macedonia Phone Number of any marketing medium I’ve used. You can track opens, clicks on links, etc ust like email marketing and messenger marketing. Texting is conversation. Users can reply and chat with you directly. People open and read text Macedonia Phone Number messages right away. Aside from excellent open and click-through rates, the most important aspect of SMS marketing is the ability to have a conversation with your customers. Whenever I send an SMS broadcast, I always get a bunch Macedonia Phone Number of text replies with questions. If I answer these questions right away, I almost always convert customers into sales.

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The 1-to-1 conversational aspect of SMS Macedonia Phone Number messaging is very powerful! SMS Marketing Overview In order to start SMS marketing for your business, you need to sign up with an SMS provider. While I can’t speak for other types of online businesses, I did a lot Macedonia Phone Number of research on SMS providers for ecommerce and decided to use Postscript.io That’s why I choose Postscript over others. Postscript is focused on e-commerce stores and integrates well with Klaviyo and Gorgias. Unlike most email providers, Postscript doesn’t charge you to store your phone number . You only pay Macedonia Phone Number for what you send. Postscript has an extremely simple interface and integrates well with Shopify.

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