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Kart Art: How Retail Brands Invest in Content Marketing

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Kart Art: How Retail Brands Invest in Content Marketing

Remember where you saw randomly on Tuesday, mid-summer, July 11, 2017?

If you take the plunge, it’s likely that you’ve spent at least part of your day at Prime Day, Amazon’s day-to-day shopping festival. According to Amazon, this was the company’s largest sale date in history, making purchases in almost every retail category that tens of millions of customers could imagine. Looking at it, Amazon sold more products on Prime Day than on Black Friday and Cyber ​​Monday combined. Many shopping carts ring!

As the world’s third-largest retailer, Amazon has grown to the point where inventory is virtually sold. However, the brand also has a variety of branded content products and technologies developed to speak (literally), such as Echo digital devices, Prime streaming entertainment services, and digital Dash buttons.

Prime Day is a huge benefit for trading consumers and Amazon retail partners


But it’s a major content challenge faced by all retail marketers, whether online, in-store, or in-store. It also helps to highlight some. combination.

Let’s take a look at some of these challenges and some of the top content opportunities that marketers in this sector should explore to stay competitive in the face of the great Amazon conquerors.

Controlling marketing costs is important
Profit margins in Canada Mobile Number this industry can be very low due to the constant rise in cost of goods sold. In short, retail brands need to be very strategic in terms of marketing budgets and content team resources.

Canada Mobile Number

Complicating the matter is the shorter retail sales cycle and lower customer lifetime value compared to more thoughtful purchases such as automobiles and technology solutions. As a result, marketers in this segment can find it difficult to get the approval they need for the kind of long-term efforts they need to succeed in content marketing.

Fortunately, the overall cost efficiency of content marketing has become a very accessible method for


A retail brands at all budget levels. Casandra Campbell, Shopify’s content market leader and editor of the Shopify e-commerce blog, said content marketing helps retail brands reduce paid traffic customer acquisition costs (CAC) and build more sustainable businesses. Also points out that it is useful. “Blog-like tactics allow you to create warm traffic for later remarketing with a much lower CAC than cold traffic,” she says.

#Contentmarketing helps #retail brands reduce paid customer acquisition costs. @ Casandra_Camp # CMWorld Click to Tweet
Despite the important value proposition of content, Cassandra still finds that many merchants are overly dependent on paid advertising to drive traffic and sales, which she says is problematic at some level. Is watching. “As more and more businesses start up, advertising space becomes more and more competitive, and as a result, it becomes more and more expensive. In addition to deployment costs, digital advertising is usually pretty much to stay successful over the long term. Needs monitoring and continuous optimization, “she says.

Competition is getting fiercer

When it comes to competition, retail happens to be one of the most dynamic industries, with new businesses constantly entering (and exiting) the market and a lot of turmoil trying to completely change the game. Think about how crowdfunding services like Kickstarter have changed the way retail products are brought to market, or how explosive the subscription commerce category has been in the last few years. According to a Hitwise survey, the “subbox” site received 21.4 million visits in January 2016 alone. This is a growth rate of 3,000% over three years. Looking at this, Hitwise’s research shows that access to the top 500 online retail sites has increased by only 168% at the same time.

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