Definitely easier than having to prepare, leave the house, get to It Will Have Happened the store, browse the shelves until you find what you were looking for, queue up and maybe even have to deal with the return traffic.
Not to mention that, basically, we go to a It Will Have Happened physical store in search of a specific product, while when we are on the sofa surfing the Internet we can say that it is often the brand that convinces us that we need that particular product.
In short, online sales have infinite advantages, so it is not surprising that an online store is one of the best platforms for multichannel sales.
Online marketplaces , from Amazon to Etsy and company, are a great way to reach your ideal customers while they are looking for products similar to yours.
In short, this is a bit like what we said before regarding the choice of products
Those who surf on a marketplace tend to It Will Have Happened enter the product they are looking for in the search bar, without specifying the brand or other characteristics.
At that point, may the best win! The marketplace will present the customer with different alternatives from different sellers, and based on parameters such as price, images and reviews, the customer in question will make their choice.
Obviously, it is not enough to upload Bolivia Phone Numbers your products to online marketplaces to be able to say that you have implemented a multi-channel sales strategy.
While marketplaces are a great platform for It Will Have Happened multichannel selling, it is essential to promote and optimize your profile on these sites and make yourself present and available to customers in order for this sales channel to bring revenue to your business, and to be able to fully enjoy all the benefits of this sales channel.
Your customers are on social media. And this is not a guess but a fact
Sure, unless your customers are in the over 80 age group, and even there you might be surprised how many of them spend their time on Facebook.
But most people spend their time on social media, and not just relaxing or sharing photos and videos. On the contrary, statistics show that 54% of social media users use these platforms to find new products to buy.
And that’s just one of the reasons social media are the perfect platforms for multi-channel selling.
Trends such as social commerce and social selling are more and more frequent, because more and more consumers prefer to make their purchases within their favorite platforms.
For this reason, social media continues to It Will Have Happened roll out new shopping features that make these types of transactions easier and easier for both brands and customers.
And it is not difficult to imagine the reason that pushes these trends to assert themselves more and more.
Imagine a user browsing Instagram and discovering a post with your product in his feed that he would really like to buy. At that point, two different scenarios can occur: