Remember that the important thing is that the objectives are SMART «Specific, Measurable, Achievable, Relevant and Temporary». Following this premise, your goal could be “increase visits to my website from social networks by 30%”. Once the objectives are defined, you have to consider what the key performance indicators in social networks ( KPI ) will be. These KPIs will help you measure your achievements and control your actions week by week, month by month or annually. Choose no more than 3 KPIs to measure each specific goal and set a time frame to meet them.
Create your Buyer Persona If you have not yet created your Buyer Persona, social networks such as Facebook, Instagram and Twitter will serve as a tool to find out information about users who interact with your brand or who correspond to your target audience. In the networks it is Malta phone number to find all kinds of users: it is essential to correctly segment your audience and define how you are going to address it. Creating a buyer person is an essential step to get to know your audience in depth. This semi-fictional profile is the one that represents the prototype of the ideal client. To do it correctly, you will have to investigate the behaviors, consumption habits, interests and all kinds of information you can about your potential and current customers.
Facebook Offers Very Good Research Tools
such as Audience Insights, which will allow you to get closer not only to the data of your audience, but also to that of the users of the platform in general. Define which social networks you will use During the research on your buyer person, you will also discover in which platforms it is more present. Using the correct channels, you will be able to invest your resources wisely to achieve more efficiency and better results. You have to define the content strategy taking into account the particularities of each social network: do not publish the same material in all of them without first adapting it. To start creating your strategy, develop a social media content plan that has a specific duration.
The following issues must be considered in this plan: Weekly frequency of publications to be made on each social network. Type of content: external or internal, informative and illustrative, with its own blog or news channel, to show products and services, create interest in a topic with which the company identifies, etc. Language and formats that you will use on each platform. Once all the points have been established, you can start your content plan on social networks. Remember that for each objective you must track the KPIs that you defined at the beginning. Analysis of the results If you don’t check the effectiveness and performance of marketing actions,
Performance And Investment Are A Waste Of Time
Measure the progress of your strategy periodically to be able to critically analyze the success of the work carried out. Therefore, You can do it weekly, monthly, quarterly or annually. What types of content are most efficient for each objective? How are you progressing towards the goals set at the beginning? What actions can you do to improve? Therefore, These are some questions you should ask yourself to continue improving your Content Marketing strategy on social networks. Creating a buyer person is an essential step to get to know your audience in depth.
This semi-fictional profile is the one that represents the prototype of the ideal client. Good Content Marketing Practices for Social Media Here are some important practices to keep in mind for your social media posts. keep messages simple Each post should have a clear goal and be about a specific topic. Therefore, Don’t make big posts with too much information because this way it will be more difficult to engage with your audience. Post downloads should be clear and concise . Therefore, You can then guide the user to a more detailed article on your website. Generate content that invites sharing One of the premises of Content Marketing is to generate articles that are useful and relevant to your target audience.