When we are looking to buy something it Nicaragua Email List is natural, at first, we seek information about the product.This research movement that comes before the purchase decision is called ZMOT (Zero Moment of Truth) , or simply Zero Moment of Truth in Portuguese.During the research Nicaragua Email List process that builds the ZMOT, the search for evaluations and comments about the product or brand are crucial.This is because, people need to trust what they are buying and nothing better than looking for social proof for that.Investing in creating a positive reputation is essential for the growth of a company, and we can prove it!
According to research conducted by Harvard Nicaragua Email List Business School , it was found that for each new rating star that a company receives, its revenue also increases by an average of 5% to 9%.This makes it easy to understand how important and impactful it is to invest in positive evaluations!The third pillar of ZMOT will dedicate itself to presenting an easy, simple and visual way to help the customer when choosing. All this through Comparative Tables .
These tables side by side the advantages and characteristics of two similar products or even models of the same product.By doing this, the website helps the client to move Nicaragua Email List beyond the moment of indecision to be sure which of those options he wants to consume.The presence of comparative lists is also a good way to improve the UX Design of your website. In addition to contributing to the conquest of the clientele, that is, good evaluations!
The decision is already made! What comes next?Before finalizing the purchase decision, there is yet another important step in ZMOT, the search for better prices