When analyzing user behavior on our website, Google Analytics events can provide us with vital information about the interactions that take place on our website, such as: submitting forms, requesting downloads, clicking on links or banners, etc. . All these actions above and those that you can think of on a website can be measured in great detail in Google Analytics dashboards and with little effort since it only requires a minimal code insertion on the website. But before explaining its purpose, we are going to start at the beginning, defining what it is and why it is important. What are Google Analytics events?
An event is a user’s action on an HTML element. And therefore, an event in Google Analytics means the interaction of a user with the elements of the web page . With this tool you can track any type of on Poland phone number website. For example: mouse movements, clicks, scrolls, keyboard actions, among others. If you want to make money from your website, event tracking is a must for you. And the elements on which to track the interaction are practically all of those that make up a website, such as: videos, widgets, images, buttons, forms, external links, etc. Event tracking in Google Analytics is especially beneficial for: e-commerce websites For websites dedicated to electronic commerce,
Event Tracking In Google Analytics Can Provide Information
regarding total visitors, those who put a product in the shopping cart, which products. How many the purchase process, abandonment point in a sequence of tasks or the degree of interest in offers and promotions. Lead Generation Websites In the lead generation business, event tracking in. Google Analytics can provide you with information related to the effectiveness. Of lead generation forms or the degree of abandonment when completing a form. affiliate trading For affiliate marketing websites, event tracking in.Google Analytics can provide information about which products get the most traffic. Clicks on exit links from your site, call-to-action buttons, etc.
Websites based on infoproducts Whether it’s because you sell ebooks or courses, event tracking in Google Analytics can inform you of subscription attempts, downloads of your material, if the style and position of offers and CTAs affect conversion, event tracking in Google Analytic can answer all these questions and many more. How to create events Events in Google Analytics are made up of the following elements. Category Action Label (optional, but ) Value (optional) For example, if you set up an event to track interactions. With a video on one of your pages, you could set the following values for the event: Category:
Generally Speaking, These Levels Become More
specific as you go, from “Category” (highest level) to “Action” and “Tag” (more specific). Event categories are labels with a broader and more generic meaning. They are a kind of folder for the “Actions” and “Tags” that are inside them. The actions of an event are the specific actions or behaviors that users exhibit, such as clicks, or play. An event ‘s tags further clarify where the event. So it things like the title of the video that was or which page a link was on. Event values are basically numerical values that you can place on a specific event.