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If You Have A Business


you will know how important it is to design your brand and the corporate entity of your company. Would you like to know how to build your brand design in the most effective way? We tell you! What is brand design and corporate image ? Surely on more than one occasion it has happened to you that, when you know a brand, you end up recognizing its logo anywhere, its typography and even its most representative colors. This is because that brand has chosen a good brand design, so that your brain ends up identifying it anywhere.

Although it may seem like an insignificant thing, working on our brand design is a fundamental aspect to constitute the identity of our company. Brand design or branding is a concept that Cyprus mobile number several elements and whose mission is to give a defined and personalized identity to the brand, therefore related to visual corporate identity. This process goes from choosing a name for our company to choosing the color of the logo, the typography design, the slogan. Therefore, all the details, whether large or small, go through trying to build the identity of our brand.

It Is Important

therefore, to work on the design of our brand consciously and very calmly. Both the commercial name, as well as the colors or logos, even the fonts that are chosen, will be part of the global image that the company projects to customers. Although the purpose of building a good brand image is to stand out above our competition, we must also provide the company with its own values ​​and philosophy, which it is recommended that they coincide with those of its target. What elements make up the brand design? Logo: As we mentioned at the beginning, it is the first impression that users have of our brand.

Cyprus Phone Number

To define the logo we can resort to the famous phrase: “A picture is worth a thousand words”. That’s right, with the logo we have to make an impact on the user and that he ends up remembering us. In addition, you have to think about the applications it will have. There will be a main logo with the colors of the company, but it will also be necessary to make the versions in negative, in gray scale, reduced for smaller formats or even in a single ink to be able to put it on stamps or vinyl. Colors: Have you heard of color psychology ?

Well It Is Very Important When Choosing

the colors that will make up our brand design. If the corporate color in, there is a risk that the values ​​that. It is important to define what color or colors are going to represent the company and not move too much from them. In other words, if we choose the colors red and green, we can play with their shades, but it is not a good idea to suddenly incorporate a different color: like yellow. Typography: Like the colors, once we have chosen our brand typography, it is best not to vary it too much, since we could confuse the user.

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