These four tools (all free, btw) represent almost every way to capture emails on your site. And this is what the average email opt-in rate looks like across those tools. Graph showing average opt-in rate by tool Keep in mind this is the average for these tools. This includes numbers from websites that kept the generic templates and didn’t bother customizing, to websites that convert like crazy because they actually give a damn. We’ve seen websites that convert at 20-50%+, and sites that just don’t convert. So we’re breaking it down by each of the tools to give you some helpful suggestions on how you can make the apps work harder for you
This includes numbers from websites that
whether you’re below the average and want to reach it, or already above average and want to really go crazy. Starting, of course, with my personal favorite… LIST BUILDER It’s no secret. List Builder is a beast. Of all the tools, it has the highest average conversion rate: Graph showing list Austria WhatsApp Number List builder opt-in rates If you’re using List Builder, the average conversion rate is 2.9% — almost a full percentage point better than last year’s number. Y’all are getting good at this 🙂 The top 10% of you are seeing a 6.5% conversion rate, whereas the bottom 25% are struggling with 0.82%. Fear not.
Graph showing list builder opt-in rates
The potential is there, because List Builder has helped our users double and triple their conversions, rapidly grow their email lists, and even earn a ton of money. It even made Brian an extra $82,125 per year. Everyone stops reading and goes to install List Builder. Don’t worry, I’ll wait. Meme showing a patient man looking at Sumo So what if your conversion rate is in that bottom 25%? Or. What if you’re doing just fine but want to be rolling in email subscribers like Scrooge McDuck? Maybe you’re one of the slackers that just installed List Builder and want to make an extra chunk of change