You can boost your conversion rate by trying out these strategies. Have you ever heard of the “foot in the door” technique. In case this concept is new to you, a study was done way back in. The golden days of the Beatles and go-go boots by two dudes from Stanford named Freedman and Fraser. They proved that it’s easier to get somebody to say “yes” to a larger request if they already complied with a smaller request. I’m not just telling you this because it’s storytime. This actually has powerful marketing implications. If you can get a visitor to say “yes” to clicking a link, they’re far more likely to say “yes” to giving up the goods.
I’m not just telling you this because
Depending on what you’re offering, you may want to wait before asking for the email. And the stats for Welcome Mat rival List Builder: Graph showing welcome mat opt-in rates The top 10% of websites saw a nice conversion rate of 6.3%, with the top 25% raking in 3.3%. But the bottom 25%? Australia WhatsApp Number List Well, they were scraping by with 0.40%. Is that last number hitting too close to home? Let’s take you from below average to a conversion ninja with a few tweaks. WATCH YOUR CALL TO ACTION You know what’s not compelling
The top 10% of websites saw a nice
every guide that your visitors have ridiculously short attention spans. It’s not just them – you do, too. Meme showing the dog from Up That means that if you make them jump through too many hoops (or any hoops, for that matter) to subscribe, they probably won’t. Sometimes, a hoop is even just the simple act of typing in their name. Even though it’s just a small extra step, it’s still an extra step: Screenshot showing a Sumo popup So consider just asking for your visitor’s email address in your List Builder, removing the name field completely: