You’ve probably heard a lot about Google Ads and the ways they can help you promote your company. It’s all true — and the good news is, you can use Google Ads to knock your next marketing campaign out of the park.
If you’ve never used Google Ads before, you may be wondering: What are Google search ads? This guide will explain everything you need to know about how the ads work, how to set them up, and when to use them. Keep reading to learn how you can get started.
What Are Google Ads, and How Do They Relate to Digital Advertising?
Google is the most popular search engine on earth. Experts estimate that around 5.6 billion Google searches are performed every day, for an annual total of 2 trillion searches. When you use Google Ads, you capitalize on the incredible reach of the Google search engine to get your brand and your products in front of customers.
Different Types of Ads
There are five different types of Google ads. Here’s how they all work.
SEARCH ADS
Google search ads are the simple, text-based ads that appear on search Sri Lanka Phone Number engine results pages (SERPs). These ads are typically short and to the point. They just include the name of your business and a short description of what you’re selling.
DYNAMIC SEARCH ADS
Google can tailor ads so that when consumers search for a particular item, an ad pops up for closely-related content on your website.
Suppose a consumer is searching for black ankle boots, and you are a women’s footwear boutique. If your website lists black ankle boots, then Google can instantly create an ad for the boots on your website. When the consumer clicks on the ad, they get taken directly to the item on your website.
Dynamic ads can be valuable tools for promoting particular products. However, they will only work if your website is up to date and lists all of your merchandise.
RESPONSIVE SEARCH ADS
Google’s responsive search ads are similar to Google’s dynamic search ads. They pop up to advertise specific products that are listed on your website.
However, there’s a key difference. Google pulls the content for dynamic ads directly from your website. With responsive ads, you need to create a list of possible ads for your products that Google can then match with consumer searches.
