on selling a product or service through an emotional connection with the public. Awaken in the subconscious the feelings and emotions that we want them to feel. Thus, communication is bidirectional, technology gives this opportunity to brands. Returning to the previous example, if a brand advertises on its networks how bad it is to test on animals, stating that they do not carry out this type of practice, what it achieves is that users share the injustice on their networks, thus sharing the brand.
Characteristics of emotional marketing impact causes more impact on our mind, causing a more lasting effect on us, we remember more the Canadian email lists that affect us, because they manage to empathize with us, then we make the emotion or problem our own. In this way we create an emotional bond with the brand, which helps to create good consumer feedback. Consumers want to be part of the brand, having a voice and vote regarding products and services. Interaction in social networks there is a great interaction on the part of the users in the different communication channels in which the marketing campaigns are exposed.
This helps to publicize the brand since
the more interaction, the better positioning. Image provoking emotions in customers improves the brand’s image, since it is becoming more human, empathizing with your customers will bring you benefits. Bond you greatly improve the customer’s bond with the brand. Having involved emotions, the bond that is created in his mind is much greater than if there were none. Time a message that contains emotions lasts longer. The user more easily remembers a message that has struck him than one that does not produce any emotion.
Advantages of emotional marketing loyalty a closer relationship with the customer is, emotions sell, a customer will prefer to buy again from a brand that has made him feel something. Positioning as the brand is better, its positioning within the sector improves thanks to the perception customers have of it. Recommendation thanks to this good perception that customers have of the brand, they will recommend it and share those emotional messages by spreading them through different channels. Cost digital marketing content tends to go viral faster than any other ad, so you save money on paid ads.
Positivism if your ad brings positivity to your customers
your brand in a positive way. Associating your business with positive ideas is very beneficial for positioning and virality . Emotional marketing is a strategy that you must follow if what you want is to captivate your audience. You should not overdo emotional messages, because your audience will end up not taking you seriously. Or will not see your emotional marketing as a novel strategy. So start falling in love with your audience from the depths, dare with emotional marketing!