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Elvis drinks beer and other dead celebrities resurrected thanks to publicity

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Elvis drinks beer and other dead celebrities resurrected thanks to publicity

Despite the fact that the resurrection of a person is practically a biological impossibility, in the world of advertising these limits do not exist. It is more than frequent that, in an attempt to promote the values ​​of their products, brands ‘bring from death’ emblematic figures of history or popular culture to carry out campaigns with comic themes or -on the contrary- with a deep burden of nostalgia.

International . Despite the fact that the resurrection of a person is practically a biological impossibility, in the world of advertising these limits do not exist . It is more than Oman Phone Number List frequent that, in an attempt to promote the values ​​of their products, brands ‘bring from death’ emblematic figures of history or popular culture to carry out campaigns with comic themes or -on the contrary- with a deep burden of nostalgia.

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For that reason, here in Merca2.0 magazine we present 3 examples worthy of analysis, in which international companies have occupied figures from the past as brand ambassadors: This commercial takes the image of Bruce Lee and brings him to life using CGI technology. The mythical dragon sinks in a powerful message of improvement for his fans around the world. This as a way to boost Label Blue of Johnnie Walker in China.

This amusing ad features some of the most important Brother Cell Phone List figures in popular culture of the last 60 years, who find themselves drinking a beer on a (supposedly) desert island, hidden from the gaze of the nosy ships sailing through that place.

Although it does not have the charisma of Elvis or Bruce Lee, Coca-Cola revived the image of the Emperor Napoleon for the dissemination of its diet soda. In this way, the brand imagined the historical character at an alternative time, where tattoos and technology are some of the obstacles to overcome for the well-known military man.

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