As our host Matthieu Corthésy remarked so well in his last article , 2015 will be the year of Snapchat. The network of Phone Number List 15-25 year olds has an unprecedented level Phone Number List of engagement between a brand and its community. On Snapchat, we chat with the brand as with our friends. It is the only platform today that gives the user the impression of being aPhone Number List privileged person of the brand.Audi was one of the forerunners of the ARG (Alternate Reality Phone Number ListGame) with its “The Art of Heist” campaign to promote its A3 model in 2005. This campaign, presented as a spy film, invited the audience to take part in the history thanks to the various “calls to action” spread Phone Number List across the various media, brilliantly mixing fiction and reality.
Today, Snapchat allows a return to the ARG with a real involvement of users, followers of “call to action” on this platform. And it was video game developer Treyarch, in collaboration with publisher Phone Number ListActivision, who brought the ARG up to date with a Snapchat campaign to announce Phone Number List he release of Call of Duty Black Ops 3.Thus, in the middle of Call Of Duty Black Ops 2, players were able to discover c Phone Number List lues hidden inside the levels, in particular the QR code of Treyarch’s Snapchat account and then discover a mysterious 10-second video.
studentmobilelist It must be admitted, we do not count the number of barriers to marketing onPhone Number List Snapchat. A very limited search engine, no sharing options, no hashtags, content disappears … It only takes 24 hours to become a ghost on Snapchat (hence the logo?)However, brands are increasingly interested in it. Beyond the young target, a brand Phone Number List will meet on Snapchat its ambassadors, its aficionados, its most loyal fans. Why ? Because a brand on Snapchat must make itself known outside the platform, and it’s a real challenge … In the best case, the user will Phone Number List take a picture of the QR code of the brand, which remains a real effort to provide for us who are used to having everything in one click!