By consulting sources diverse. Look for a study that “supports” an opinion. Etc. And with all that material. Plus the knowledge you have on that subject and your ability to “weave” ideas and draw conclusions. Write a new article that is not a “patchwork” of copies of others and that tries to contribute something more. Regarding the legality of the practice of copying and pasting. Even citing the sources and linking them. And unless you have the necessary authorization or the page consulted explicitly states otherwise. The law considers it an infraction. In short. It is one thing to make puzzles. Even if the pieces fit together. With bits of information. And quite another to create new content after being informed.
The information gap theory was developed by george loewenstein . Professor of economics and psychology at carnegie mellon university. In 1994. It is a widely used theory in advertising and marketing to increase sales . It is based on human curiosity and basically states that our brains need to satisfy uncertainty . But let’s go a little slower. How the information gap theory works curiosity is inherent to human beings. According to experts. There are two types of curiosity : diversified curiosity. Which is the general inclination towards novelty. And specific curiosity .
They Will Click
Postulated his theory about. Specific curiosity leads us Georgia email list to want to satisfy uncertainty when we want to obtain more information about something in particular. This type of curiosity seeks to fill the gap between what we know at a given moment and what we want to know. It moves us to look for the information. Or to carry out the necessary steps. To find the answer that fills that hole or gap . For this reason. In many advertising and marketing campaigns we are given only a portion of information at the beginning. But formulated in such a way that it provokes our expectation and our desire to know more .
To know what is at the end. We have all experienced it at some point: it is a hook that is very difficult for us to resist ! Our brain wants to see that piecethat is missing and that advances us without being shown. Use the information gap theory to attract users how can we use the information gap theory in our content? In article headlines millions of articles are publish on the internet every day. Those of us who are dedicate to generating content know that we must carefully consider the headline of each article we write to capture the attention of users. If the headline arouses their curiosity.
They Will Click
On it (first goal achieved). So we can apply the information gap theory to headlines in order to provoke that “ call to action ” in them to provide them with more information. Here are some examples: what we should know about (and the topic) the secrets to (and the desired result) 3 ways to (desired result) so you can/will achieve (expected result) in newsletters and promotions in the “subject” of the newsletter . Try to create expectation so that the recipients open it . Don’t give it all away at first. And if it is a promotion . Like the one i have designed below to build customer loyalty in a spa. Put an expiration date on it to increase the chances that they will use it.