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Combining Demand Generation and Lead Generation

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Combining Demand Generation and Lead Generation

While the philosophy is different, there are some strategies and metrics you can use for demand generation and lead generation.

A siloed approach can ultimately hurt your marketing efforts, which is why it’s best to combine demand generation and lead generation for a better marketing strategy.

Designing Your Demand Generation Funnel

There is no one-size-fits-all in marketing. You need to look at what makes your audience and your business unique to develop a demand generation campaign that makes sense for your sales process. Step One: Get to Know India Phone Number Your Audience Like any data-driven marketing program, a demand generation funnel requires a solid foundation with quality data. Market Research


Market Research is a Great Place to Get Started

India Phone Number

Skipping this step can result in your marketing or sales team operating on assumptions that turn out to be incorrect or biased.

Conducting market research through surveys, interviews, and analytics will help you get to know your audience better. Your sales and customer service representatives should also have some useful insights to share about who your typical customer is. You can also use this information to improve your description of a qualified lead and focus on high-quality leads.

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