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Influencer . which refers to a personality that may not be widely known but is cult in a certain niche. A micro-influencer. according to the Association of National Advertisers (USA). has between 10. 000 and 50. 000 followers on social media. 7.  For decades. cookies have proven to be a fundamental element of advertising technology. but their use. especially on servers. has gained a controversial reputation. As a result. some web browsers (such as Apple’s Safari) limit its use

entirely. Despite collecting USA Phone Number numerous blemishes on its reputation over the years. the cookie survived in large part for lack of a better tool. A recent attempt by Google. called Federated Learning of Cohorts (FLoC). has struggled to gain widespread support. As a result. Google has postponed its plan to end the use of cookies. 8. Funnel This term. used in marketing and sales. refers to a potential customer or a lead’s position in the marketing process. Content marketing is often tied directly to the funnel. Introductory

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most deeply involved (the middle of the funnel) . The bottom of the funnel represents the final stage of the purchase or conversion process. A competing approach is lifecycle marketing . a more sophisticated version of the funnel that links the marketing process to customer/buyer/user experiences. 9. JavaScript A programming language commonly used for basic marketing technologies such as analytics and retargeting . These use cases are central to many marketing approaches. but they raise privacy and data security issues. both of which can harm a website. Many users take steps to block these scripts with ad

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blockers . 10. Retargeting It is the type of advertising that targets a specific user more than once. usually as a result of a previous sign of engagement. This technique – although somewhat controversial on platforms like Facebook – is useful for many advertisers as it allows them to 11. Key Performance Indicator (KPI) Key performance indicators (in literal translation) are the main parameters for evaluating how a marketing action is performing. based on the goals established by the organization when launching a specific initiative. KPIs are often tied to measures such as profit . engagement . and overall

the Top of the Funnel . While More Detailed

operating performance . 12.  Two examples of marketing automation are drip campaigns and social media management software such as mLabs. Hootsuite and PostGrain. among many others. 13. Opening rate It is the percentage of users who opened a specific email. For years. open rate was the top email engagement tracker. This long-standing tool has faced challenges in recent months because of Mail Privacy Protection

. a setting available on iOS that limits marketers’ ability to track email usage. A related term. click – to-open rate . refers to the number of links clicked among those who opened the email. 14.This was a revolutionary concept at the beginning of the Internet age because it allowed for more personalized campaigns than would be possible through billboards and television ads (examples of media that charge

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