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That The Budget Tool

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That The Budget Tool

That the budget tool is available for any campaign objective, and Facebook advises that it be used for campaigns with multiple ad sets. The benefits here are pretty clear as instead of guessing which ad will perform the best and basing your ad spend on that guess, Facebook will automatically allocate more money to the best performing ad sets. Additionally, Facebook still allows you to set bid limits and spending limits for each set. However, budget optimization does change your ad settings somewhat. You only have to follow three steps: While creating your campaign, simply activate the budget optimization bar.

Then choose whether you want your campaign budget to be daily or lifetime. Set your budget and choose a bidding strategy, and voila, as pictured. optimization-tool-budget-in-facebook-ads Facebook Tunisia phone number that if you choose the lowest cost campaign bid strategy without a bid cap, all ad sets in your campaign must have the same optimization event. Lastly, Facebook also recommends that you use spent ad sets sparingly, as it impedes Facebook’s flexibility to optimize your budget.

Monitoring Your Facebook Ads

Do regular checks and adjustments A few years ago, if you ran an ad in a traditional media outlet, you had no idea how it was performing until the campaign was over. Now, social networks allow you to monitor the performance of your ad from the moment you set up the campaign live. It can be tempting to set up your live ad campaigns and then come back to check on performance after each campaign is complete. But by doing this, you are missing out on massive opportunities to improve the performance of each of your ads.

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campaigns in real time lets you know if your. Ads are resonating with people and allows you to make adjustments as you go. Here are some adjustment tips you could do: If your clicks are slightly lower than expected. It might be worth changing your CTA . If engagement is not that high, give your storytelling more creativity. If your reach is also below estimate, try updating your audience targeting parameters. You can view performance data for your ads in Facebook Ads Manager so you don’t miss out on performance on your Facebook Ads budget.

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on your campaign you will be able to edit any of these aspects. To make the required adjustments to optimize your performance. [Tweet “You can view your ad performance data in Facebook Ads Manager so you don’t miss any performance on your Facebook Ads budget.”] Use videos to increase your return on your Facebook Ads budget Audiovisual material is always an excellent idea. To increase reach on Facebook,

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