Guest posts, in addition to promoting a brand among influencers and bloggers, will help improve SEO positioning. Guides and white papers help customers get better results from the products they have purchased. 4. Improve responsiveness and drive mobile traffic
To increase the effectiveness of ecommerce marketing for small businesses, we must not forget mobile traffic, which accounts for more than 75% of total traffic, according to various studies.
In addition to the fact that both Facebook and Instagram have enabled store or catalog options aimed at small businesses that do not yet have ecommerce.
These options do not yet enable online payments , but don’t worry.

There are options such as interbank transfers,

Eell phone transfers or payment links to solve this detail. The presence of a brand in these channels will increase the number of direct sales an
Any business needs to prepare its website to provide an optimal experience for Kenya Phone Number List users of mobile phones, tablets, and other devices. According to a Comscore report, the number of consumers on mobile devices already exceeds those who buy from the desktop, which means that companies that do not have a responsive version will not be able to benefit from these sales.
In short, ecommerce is an opportunity to increase the sales volume of a traditional store. Thanks to the different marketing tools available in the digital realm, small businesses can compete on equal terms with local e-commerce giants.

So it is a matter of deciding to start implementing

them in your business in order to take advantage of the great boom that online sales have and will have in the future.

the right time and with relevant information for the consumer. In this way, the sending of emails is more efficient and continuous. Creating segmented lists (such as shopping cart abandoners or corporate blog subscribers) helps improve the effectiveness of automated marketing. For example, at the end of each month, email campaigns based on the wish list could be carried out. It is one of the most recommended ecommerce marketing practices for small businesses.2. Bet on sales through social networks
Social networks such as Facebook, Instagram or WhatsApp cannot be missing from the ecommerce marketing strategy for small businesses, since thousands of opportunities would be lost Why these platforms?