All these market changes, mainly Email List of Business Opportunity Seekers Email List of Seekers motivated by the pandemic, have marked the beginning of modifications in the model of any retailer, brand or business, regardless of its size. That is why a marketplace strategy is essential to function in the 2021 scenario According to data from a study carried out by GlobalData for 2024, in markets such as Europe, 50 percent more will be spent on online marketplaces than at present. A forecast that somehow describes the future to follow for millions of companies. According to specialists, these sites are the best way to sell online, accelerate the expansion of the companies’ catalog, improve costs, operations and logistics.But companies must remember that any marketplace strategy must take intaccount three financial considerations: Growth, margin and impact on operating costsThis year the objective of any company will continue to be the customer. For companies it is necessary to be where the consumers will be. Well, it cannot be set aside, and I return to the ideas of the columnist Georgina Ortiz, the type of consumer who prefers to buy in a marketplace, whether for convenience, price or service. And it is a high enough percentage not to pay attention to it.
Brands and businesses must be constantly present in the minds of consumers.Because the weight of the brand itself is not enough to reaffirm consumer loyalty, especially now that the loyalty rate is at historic lows. That is why the idea of a market is attractive for miles of businesses because it is the necessary option to break through a highly competitive market, which requires infrastructure, and can represent a tedious and long processIn previous years, electronic commerce was already experiencing accelerated growth. According to data from the internet.mx association, it determined that in 2018 electronic commerce had a price of 17 billion dollarsHowever, with the arrival of the pandemic, electronic commerce increased its presence. According to Erick Mckinney, Adyen’s manager in the country, commented to Forbes: “The reason for this growth is that the pandemic generated a change in people’s consumption habits, who, in order not to leave their homes, increased their volume of purchases. online. Many people who had never bought things online began to do so ”.
According to the student mobile list Mexican Online Sales Association (AMVO), 51 percent of Mexican consumers are already more open and make physical or electronic purchases.Growth of online shoppin However, this growth of electronic commerce forced many companies and businesses to find a way to adapt to consumer demands. Today we are witnessing how this trend of selling online grows in interest, both with large companies and SMEsIt was a natural step that, given the growth and interest in online sales, sites such as marketplaces would benefit. According to the GS1 Barometer, SME Manufacturers of the Consumer Industry, determined that sales by non-owned internet pages rose by 9 percent, compared to 2019, went from 36 percent to 45 percent, while sales on own sites rose from 21 percent to 22 percent.According to data from the Consumer and Retail study conducted by Psyma Dijera, Amazon and Mercado Libre were the marketplaces that were best positioned and were the most chosen by Mexican companies. According to estimates from this latest study, Amazon went from 56 percent to 60 percent, while Mercado Libre grew to 57 percent. Among the main reasons why brands turned to look at marketplaces was the need to digitize, while it was an option that did not require a major investment..