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Analysis of Social

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Analysis of Social

Enter Acquisition , Overview, and click on Social to see the visits that come to the web from Social Networks. We can also see here the rest of the visits that enter by organic search by direct traffic If we only want to see the visits that come from social networks, we can go directly to the Social Media tab , within Acquisition. Below are the publications in detail with type of format, interactions, scope, date and time of publication. With this data

Networks in Google Analytics

we will know what type of format has worked best, in which days and hours they have had the most reach, which publications get more interactions, and calculate the monthly engagement or by type of publication.In the Followers and Likes tabs of the page . We will see the totals and their evolution over time.

Competitor analysis

In the People tab we can analyze the audience of the page. Here we will see the total audience both organic and paid . Within each statistics tab we will get more details about: Scope, page views, page previews, page actions, posts, events, videos, stories, people, messages and orders. n the administrator or ad center we can get the audience data, and see which ads or campaigns have been more successful.

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