This suggests a huge increase in voice search. As well as a very likely rise in the use of smart speakers. Some 3.25 billion voice assistants are currently in use. A number forecast to reach eight billion by 2023. The consequences of voice in seo so voice is transforming our approaches to technology. But what impact is it having on search engine optimization? Natural language with increasingly optimized and reliable speech recognition systems. Speech technology is capable of adapting to follow everyday language use. In this way. Users can give commands as if they were talking to a human . This is the main purpose that emerging technologies seek: to improve the user experience Mexico phone number. The 2018 internet trends report. Conducted by specialist mary meeker.
Determined that 70% Mexico phone number of voice searches were made in natural or conversational language. Keyword length spoken language is generally not as concise as the written word. So queries are often longer than the keyword searches more common in graphical user interfaces (guis). According to backlinko. Voice searches currently average 29 words in length. Professionals in the field of seo positioning will have to adjust to these new parameters through the use of long tails . With the additional benefit that the longer the keywords Mexico phone number. The greater their probability of conversion . Defining the questions one challenge that voice search companies have grappled with for some time is knowing how to approach questions. Searches increasingly include interrogative pronouns . Such as who. What. When. Where. And how.
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Which are often omitted from typed searches. Every marketer must ensure that their content provides accurate and relevant answers to voice search queries. As well as distinguish between simple questions and those that require more complex answers. Also. Queries that can be answered with very short answers will generally not drive traffic to a website because google often provides the required information through featured search snippets. According to seoclarity. 20% of voice searches are triggered by fewer than 25 keywords Mexico phone number. These include interrogative pronouns and other commonly used verbs. Such as to do. Go. Or can. As well as key nouns and adjectives. Such as recipe. New. Or easy. Semantic search unlike lexical searches that look for exact matches between keywords.
Semantic searches try to translate the meaning desired by the user within the context of the terms used by the user. To perform this function. Search engines focus on the user’s search history. As well as their global search history. The user’s location. And synonyms associated with keywords. Since its appearance in 2015. Google’s rankbrain has not stopped growing. It is an artificial intelligence system designed to recognize both words Mexico phone number phrases. In order to improve your search results. This peculiarity has made rankbrain capable of handling your queries at a much higher level than the rest. Hummingbird is another google technology that helps queries in natural language. Unlike rankbrain. Humminbird focuses on making search results pages more relevant to their context and intent.
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Resulting in more relevant pages ranking higher. Local search for some time now. The technology derived from voice search has focused on the use of local searches. This is because three out of four consumer searches are made with the goal of finding something near their location. In fact. It is estimated that 58% of consumers find new nearby businesses thanks to voice searches . While 46% use voice searches to obtain information on local Mexico phone number businesses and administrations on a daily basis. Any self-respecting marketing strategy must take this change into account. Since from now on the optimization of “close to me” queries will take on an important weight in web positioning. Serps one thing we already know from google is .