The clothing chain C&A in Brazil, in collaboration with Microsoft and Tim, has surprised readers with the “Like Ad” project and the advertisement in Contigo magazine, in which a ‘like’ button was inserted that connected to Facebook.
The clothing chain C&A in Brazil, in collaboration with Cayman Island Phone Number List Microsoft and Tim, has surprised readers with the “Like Ad” project and the advertisement in Contigo magazine, in which a ‘like’ button was inserted that connected to Facebook.
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The campaign, created by the DM9DDB agency, was incorporated into numerous copies of the magazine to allow users who previously registered on Facebook to receive these copies that had an electronic board and a Tim chip incorporated, to be able to connect to the timeline of the account, after deciding which of the two outfits she liked the most.
Each advertisement in the magazines of this campaign had two ‘like’ buttons, one for each option and when one of the two was pressed, a small LED light lit up to indicate Brother Cell Phone List that the vote had been cast. In addition, all the likes were also sent to the count of the Morumbi Shopping store that is exhibited to the public, to publicize this innovative action.