The measurement of marketing and India Phone Number List business strategies are especially important today. Although this need was visible for a long time, now with a reduced budget and the need not to lose more than the pandemic already supposed, the India Phone Number List demand in this regard will be greaterThe requirement will be especially important India Phone Number List considering the pressure that CEOs will have to put on their CMOs in the months to come.
An investigation carried out by Fournaise reveals that India Phone Number List 80 percent of CEO’s admit that they do not fully trust the work done by their CMO’s, where 78 percent of them cite that the main reason is that the marketers or those who occupy the positions Leaders India Phone Number List in the field are too disconnected from the short, medium and long-term financial India Phone Number List realities of companies living in a bubble of creative media, social and new technologieThe
student mobile list Just recognize that business leaders believe their CMO’s priorities India Phone Number List should be revenue growth 95 percent of the time; gross margin by 51 percent; and a market share 49 percent of the time. With this prelude, it is clear that measurement will India Phone Number List emerge as one of the priority activities to justify each action as well as, more importantly, adjust actions accordinglyThe truth is that we are talking about a task that is evolutionary and India Phone Number List that although it is nothing new, it is still a challenge for a large part of the marketing teams Just look at what happens in the field of social networks: while for 65 percent of companies accurately measuring ROI on social networks is a priority, 83 percent of them say they have doubts about India Phone Number Listhow and what measure, with which it is expected that, until the end of last year, only 15 percent of the teams responsible for digital