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30 INNOVATORS 2021, part two

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30 INNOVATORS 2021, part two

The Madison staff is defined  Direct Moving Leads as: “Those people who make each project something special, crazy and passionate about what they do. Those who fall in love with the brands they work with. Those that you will always see them take care of even the smallest detail. Those who never tire and always give a little more of themselves. The experts in always finding -How yes- ”. And this agency shared its main innovations wit We increase our expertise in creating experiences that connect brands with consumers regardless of online and offline media. The industry demands comprehensive agencies and professionals and transcendental ideas that interact with consumers and bring them closer to brands more naturally. People are tired of us putting a traditional commercial in front of them or a brand activation where we say -buy me and win something- “,

commented Alfredo Ramírez, Creative DirectoHe said that today’s consumer is more critical and expects much more from brands. Connect with brands that, in addition to a great story, propose entertainment, actions that improve our environment and add to solving real problems and not only try to -sell something-. “There is our true challenge and innovation as an agency. Create experiences and actions that transcend

 Direct Moving Leads
Direct Moving Leads

even beyond the news As part  student mobile list of our infrastructure; We develop and refine measurement tools to quantitatively measure the results of the actions our clients undertake. We understand the importance of promoting sell out on the sales floor and we create loyalty platforms and 100% self-executable promotions that are hosted online but that always have a way of guiding the shopper and making experiences also in the offline world . This was crucial and very helpful for our clients and partners, ”said Alfredo RamíreIn addition to this, they developed a content laboratory that plays with various tools and technologies that allow them to carry out their clients’ messages through means that connect better. Even to experiment with projects outside of advertising and that increase their ability to create and tell stories in different areas.For Madison, in this 2021 “the great challenge is in disruptive ideas, in creating experiences that entertain and positively add to people’s lives.

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